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Fastener Fair Hanover - Case Study
We were able to design together with the Glyph Studio team, a bespoke interactive website using the TriggerCMS content management system. It allowed us to create an electronic service tailored to our needs and that of our international clients in a simple to use and clear way, in keeping with our brand.
When we needed an ecommerce module for our exhibitors to purchase and manager their own profiles, Glyph delivered an integrated module. Great delivery and customer service!
Liljana Goszdziewski, Exhbition Manager.
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Fastener Fair Hannover was launched by the Mack Brooks Group for 2012 to compliment the Fastener Fairs growing international portfolio of events. The team required fast, stable software and knew that 
could more than handle the requirements.
Friendly URLs
An essential requirement these days and easily managed. The default url is the page title, but you can also name it what you like. Big SEO tick.
Multiple Languages
not only makes managing language versions of a website light work, we have also developed the exhibitor database with languages in mind - you can translate every label and administration email.
Translations
This module allows you to view the website structure of each of the language versions of your website at a glance, associate pages from the different language websites and automatically generate a version of a page from one one site which will be where it is supposed be in the other language(s).
Exhibitor revenue
New to is the marketing packages module. This is very easy to set up and allows exhibitors to upgrade their marketing package online. By recognising the user and therefore their exisiting package at login, prices displayed for that user are adjusted accordingly. No need for a calculator and no paper required.
Shopping basket
This module works seamlessly with the marketing packages module and can work with the merchant of your choice. Exhibitor ROI in action.
Visitor promotion tools
Would your exhibitors benefit from personalised graphics for digital and print purposes? Most see this tool as added value from the organiser and of course it's great for visitor promotion.
Report builder
The report builder allows you to interrogate your website database, build live custom reports for for at a glance viewing and export.
Form data capture
When you set a form up in the CMS, which is easy, you have the option to name the form and collect a record of the data for online viewing and export. Alternatively, the form data can build a list in the newsletter manager for marketing - it's up to you.
Analytics
To save you opening yet another browser window we integrate Google Analytics. We can go much further than we already have and feed Google with information that it doesn't already have. The possibilities for visibility are almost endless.
Technical Support
We always offer training in how to use and maintain the CMS system to all of our clients, but in the event that anything is left un-explained we are always on hand to offer additional training, advice, or to simply help out. We have stayed in communication via email and phone with EcoPrint throughout the entire process, and will continue to do so until the actual event has wrapped up.
